Test Bank for Business Research Methods 2nd Edition Zikmund ISBN-10: 1473760356 ISBN-13: 9781473760356
Test Bank for Business Research Methods, 2nd Edition, William G. Zikmund, Dr Christina Quinlan, Mitch Griffin, Barry Babin, Jon Carr, ISBN-10: 1473760356, ISBN-13: 9781473760356
Table of Contents
Part I: Introduction
1. Introducing Business Research
2. Developing Research Skills
3. Understanding Research Ethics
4. Understanding Research Philosophy
5. The Role of Theory
Part II: Beginning the Research Process
6. The Literature Review
7. Quantitative Research: An Introduction to Measurement
8. Qualitative Research: An Introduction
9. Research Methodology and Design
10. Understanding Populations and Sampling
11. Writing the Research Proposal
Part III: Data Gathering
12. Fieldwork
13. Using Observation
14. Using Interviews and Focus Groups
15. Surveys and Questionnaires
16. Attitude Measurement
Part IV: Dealing with Data
17. Managing Data and Introducing Data Analysis
18. Analysing Qualitative Data
19. Analysing Quantitative Data
20. Completing and Presenting the Research
