Test Bank for Retailing Management 7/E Levy

Test Bank for Retailing Management 7/E Levy

Test Bank for Retailing Management, 7th Edition, Michael Levy, Barton A. Weitz, Dhruv Grewal, Michael Madore, ISBN10: 126529612X, ISBN13: 9781265296124

Table of Contents

Section 1 The World of Retailing
1. Introduction to the World of Retailing
2. Types of Retailers
3. Customer Buying Behaviour

Section 2 Retailing Strategy
4. Retail Market Strategy
5. Retail Locations Strategy-Trade Area Decisions and Site Assessment
6. Store Design, Layout, and Visual Merchandising Strategy
7. International Retailing Strategy

Section 3 Financial Management
8. Financial Strategy
9. Information Systems and Supply Chain Management
10. Buying Strategies
11. Retail Pricing

Section 4 Store Management
12. Human Resource Management and Staff Training Issues
13. Building Customer Loyalty: Customer Relationship Management and Service Strategies
14. Appealing to the Customer: Retail Communication Mix
15. NEW Digital Retailing