Test Bank for Small Business Management: Launching and Growing Entrepreneurial Ventures 20th Edition Longenecker ISBN-10: 0357718801 ISBN-13: 9780357718803
Test Bank for Small Business Management: Launching and Growing Entrepreneurial Ventures, 20th Edition, Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy, ISBN-10: 0357718801, ISBN-13: 9780357718803
Table of Contents
1. The Entrepreneurial Life.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. Visualizing the Dream: The Business Model and Business Plan
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. Understanding a Firm’s Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm’s Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business.
19. Professional Management and the Small Business.
20. Managing Human Resources.
21. Managing Operations.
22. Managing the Firm’s Assets.
23. Managing Risk in the Small Business.
