Test Bank for Understanding Business: The Core 3/E Nickels
Test Bank for Understanding Business: The Core, 3rd Edition, William Nickels, Jim McHugh, Susan McHugh, ISBN10: 1266131701, ISBN13: 9781266131707
Table of Contents
PART 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1: Exploring the Business Environment and Economics
Chapter 2: Doing Business in Global Markets
Chapter 3: Demanding Ethical and Socially Responsible Behavior
PART 2 Business Ownership: Starting a Small Business
Chapter 4: How to Form a Business
Chapter 5: Entrepreneurship and Starting a Small Business
PART 3: Business Management: Empowering Employees to Satisfy Customers
Chapter 6: Management and Leadership
Chapter 7: Structuring Organizations for Today’s Challenges
Chapter 8: Production and Operations Management
PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 9: Motivating Employees
Chapter 10: Human Resource Management: Finding and Keeping the Best Employees
PART 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 11: Marketing: Helping Buyers Buy
Chapter 12: Managing the Marketing Mix: Product, Price, Place, and Promotion
Chapter 13: Using Technology to Manage Information
PART 6: Managing Financial Resources
Chapter 14: Understanding Accounting and Financial Information
Chapter 15: Financial Management
Chapter 16: Money, Financial Institutions, and the Federal Reserve
Bonus Chapters (Online Only)
A: Working within the Legal Environment
B: Managing Risk
C: Managing Personal Finances and Investing
